Paradigm of Business Ethics in Marketing Practices of Islamic Banking and Financial Institutions

Authors

  • HUSSAIN MOHI-UD-DIN QADRI Associate Professor, Minhaj University, Lahore, Pakistan & Visiting Fellowship, University of Melbourne, Australia

Abstract

Over the last several decades, Islamic banking and finance (IBF) has experienced a global
record growth in finance industry. Its research is evolved from “foundation to strategic
implementation paradigm for practitioners”. It addresses the ethnicity of the IBF and
marketing of the financial service firms who are interested in marketing IBF services to their
customers and provide guidelines to the policy makers, regulators and other stakeholders in
market ends. The aim of this paper is to explore the shariah’s role in marketing practices of
IBF products, the challenges in the way of practicing Islamic marketing principles along with
the proposed underlying paradigm shift towards Muslims customers satisfaction because of
the IBF model of 21st century to meet the need of the customers.

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Published

2020-06-30

How to Cite

HUSSAIN MOHI-UD-DIN QADRI. (2020). Paradigm of Business Ethics in Marketing Practices of Islamic Banking and Financial Institutions. International Journal of Islamic Economics and Governance, 1(1), 1–13. Retrieved from https://ojs.mul.edu.pk/index.php/IJIEG/article/view/14

Issue

Vol. 1 No. 1 (2020): Jan-Jun

Section

Articles