Competitive Market Analysis: A Case Study of the United States
DOI:
https://doi.org/10.58932/MULE0012Keywords:
Competitive Market, Demand, Supply, United States, Consumer behavior, Competitive AnalysisAbstract
The dynamics of demand and supply is playing an important role in the competitive market. This dynamic role can easily be determined by products that are part of the grocery. This study examines the influence of laundry detergent to examine the effect of consumer’s behavior on demand and supply patterns. This study examined the consumer’s behavior in the United States by selecting top demanded laundry detergent and their sales. Data was collected from the Statista. Competitive analysis used to examine the sale pattern of the product. This study concluded that a more influencing pattern to increase the sale of any product is its placing order in the grocery store. The Arrangement of shelves in the store plays an effective role to increase the sale of any product.
References
Alzoubi, H. M., Ahmed, G., & Alshurideh, M. (2022). An empirical investigation into the impact of product quality dimensions on improving the order-winners and customer satisfaction. International Journal of Productivity and Quality Management, 36(2), 169-186.
Banyte, J., & Dovaliene, A. (2014). Relations between customer engagement into value creation and customer loyalty. Procedia-Social and Behavioral Sciences, 156, 484-489.
Chong, D., & Ali, H. (2022). Literature Review: Competitive Strategy, Competitive Advantages, and Marketing Performance on E-Commerce Shopee Indonesia. Dinasti International Journal of Digital Business Management, 3(2), 299-309.
Dam, S. M., & Dam, T. C. (2021). Relationships between service quality, brand image, customer satisfaction, and customer loyalty. The Journal of Asian Finance, Economics and Business, 8(3), 585-593.
Dawes, J., Meyer-Waarden, L., & Driesener, C. (2015). Has brand loyalty declined? A longitudinal analysis of repeat purchase behavior in the UK and the USA. Journal of Business Research, 68(2), 425-432.
de Oliveira Santini, F., Ladeira, W. J., Pinto, D. C., Herter, M. M., Sampaio, C. H., & Babin, B. J. (2020). Customer engagement in social media: a framework and meta-analysis. Journal of the Academy of Marketing Science, 48, 1211-1228.
Erdem, T., Zhao, Y., & Valenzuela, A. (2004). Performance of store brands: A cross-country analysis of consumer store-brand preferences, perceptions, and risk. Journal of Marketing Research, 41(1), 86-100.
Gaw, C. E., Spiller, H. A., Casavant, M. J., Chounthirath, T., & Smith, G. A. (2019). Safety interventions and liquid laundry detergent packet exposures. Pediatrics, 144(1).
Gunawan, I. (2022). CUSTOMER LOYALTY: The Effect Customer Satisfaction, Experiential Marketing and Product Quality. KINERJA: Jurnal Manajemen Organisasi dan Industri, 1(1), 35-50.
Hampton, H., Foley, A., Del Rio, D. F., Smyth, B., Laverty, D., & Caulfield, B. (2022). Customer engagement strategies in retail electricity markets: A comprehensive and comparative review. Energy Research & Social Science, 90, 102611.
Hampton, H., Foley, A., Del Rio, D. F., Smyth, B., Laverty, D., & Caulfield, B. (2022). Customer engagement strategies in retail electricity markets: A comprehensive and comparative review. Energy Research & Social Science, 90, 102611.
Harmeling, C. M., Moffett, J. W., Arnold, M. J., & Carlson, B. D. (2017). Toward a theory of customer engagement marketing. Journal of the Academy of marketing science, 45, 312-335.
Khan, I., Hollebeek, L. D., Fatma, M., Islam, J. U., Rather, R. A., Shahid, S., & Sigurdsson, V. (2023). Mobile app vs. desktop browser platforms: The relationships among customer engagement, experience, relationship quality and loyalty intention. Journal of Marketing Management, 39(3-4), 275-297.
Kumar, V., Rajan, B., Gupta, S., & Pozza, I. D. (2019). Customer engagement in service. Journal of the Academy of Marketing Science, 47, 138-160.
Lim, W. M., Rasul, T., Kumar, S., & Ala, M. (2022). Past, present, and future of customer engagement. Journal of Business Research, 140, 439-458.
Surahman, A., Deni Wahyudi, A., & Sintaro, S. (2020). Implementasi Teknologi Visual 3D Objek Sebagai Media Peningkatan Promosi Produk E-Marketplace. Jurnal Buana Informatika, 11(2), 122. https://doi.org/10.24002/jbi.v11i2.3701
Thanh Nguyen, P., Ali, H., & Agung Hudaya. (2019). MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i1.29
Wibowo, S. S. A., Handayani, Y., & Lestari, A. R. (2017). Strategi Bersaing Perusahaan Dan Kinerja Perusahaan. Riset Akuntansi Dan Keuangan Indonesia, 2(2), 143–151
Xie, Y., Armbruster, B., & Ye, Y. (2009). Dynamic spectrum management with the competitive market model. IEEE Transactions on Signal Processing, 58(4), 2442-2446.
https://www.statista.com/statistics/188716/top-liquid-laundry-detergent-brands-in-the-united-states/
