Minhaj International Journal of Economics and Organization Sciences https://ojs.mul.edu.pk/index.php/MJEOS <p>The journal is designed to welcome research papers of a quality and context that would be of interest to an international readership. The aim and scope of the MJEOS are to provide a venue that reports research on topics that are of national and international significance.</p> <p>The MJEOS is interdisciplinary and likes to promote original empirical and theoretical research papers including, but not limited to case studies, surveys, discussions of conceptual issues, and book reviews.</p> Center for Research and Developement, Minhaj University Lahore en-US Minhaj International Journal of Economics and Organization Sciences 2521-0572 Remote Work and Its Impact on Productivity and Job Satisfaction in Post-COVID North-West Nigeria https://ojs.mul.edu.pk/index.php/MJEOS/article/view/505 <p><em>This study examines the impact of remote work on employee productivity and job satisfaction in the post-COVID-19 era, with a specific focus on North-West Nigeria. By synthesizing existing theories and empirical studies, the research explores how remote work influences workplace dynamics in this region. Key theoretical frameworks, including the Job Characteristics Model, Maslow's Hierarchy of Needs, and Self-Determination Theory applied to analyze the benefits and challenges of remote work. The study highlights the unique socio-economic, cultural, and infrastructural factors in North-West Nigeria, such as inadequate technological infrastructure, cultural attitudes toward remote work, and economic constraints. Through a conceptual approach, the paper proposes actionable strategies for optimizing remote work, including improving digital infrastructure, promoting flexible work policies, and enhancing employee support systems. The findings suggest that while remote work can significantly enhance productivity and job satisfaction, addressing region-specific challenges is critical for its successful implementation. The study also identifies future research directions, such as empirical validation of theoretical insights and comparative analyses between urban and rural contexts in North-West Nigeria.</em></p> Abubakar Abdulkadir Abuabdin Sama’ila Iliyasu Copyright (c) 2025 Minhaj International Journal of Economics and Organization Sciences 2025-06-30 2025-06-30 5 1 1 17 10.58932/MULE0039 An Analysis of Key Determinants Influencing Bank Selection in Kandahar City: Insights Post-Establishment of the Islamic Emirate of Afghanistan https://ojs.mul.edu.pk/index.php/MJEOS/article/view/529 <p><em>This study aims to identify and rank the key factors influencing bank selection by customers in Kandahar City following the establishment of the Islamic Emirate of Afghanistan in 2021. Using convenience sampling, 400 surveys distributed to customers in schools, public institutions, and banks, yielding 368 usable responses (92% response rate). A five-point Likert-type questionnaire comprising 30 bank selection items used to collect data. Descriptive statistics, consists on respondents’ characteristics (age, gender, education level, and occupation), mean, and standard deviation to analyze and summarize the dataset. Regression analysis, employed to evaluate the data and identify relationships between variables. The findings revealed that five principal factors significantly influence bank selection: bank reliability (mean = 4.1, SD = 0.8), operational environment (mean = 3.9, SD = 0.7), adherence to Islamic banking principles (mean = 3.8, SD = 0.9), reputation (mean = 3.7, SD = 0.8), and mobile banking services (mean = 3.6, SD = 0.9). These findings provide practical implications for banks, including designing customer-focused strategies, enhancing Sharia-compliant services, and leveraging technology like mobile banking to remain competitive in a transitioning market. Researchers may use this study as a foundation to explore consumer behavior and banking which may affect the generalizability of the findings. Future research could expand to other regions, conduct longitudinal studies to examine evolving preferences and explore the influence of emerging technologies such as blockchain and AI on bank selection.</em></p> Abdullah Ziarmal Elyas Ahamad Agha Poyan Rahmatullah Agha Zeshan Copyright (c) 2025 Minhaj International Journal of Economics and Organization Sciences 2025-06-30 2025-06-30 5 1 18 39 10.58932/MULE0040 Crisis Management Strategies in the Hotel Industry: A Qualitative Inquiry https://ojs.mul.edu.pk/index.php/MJEOS/article/view/565 <p><em>This exploratory study focuses on hotel crisis management strategies, especially when handling problems resulting from pandemics, economic declines, natural disasters, terrorist danger and issues that risk the reputation of the brand. By speaking with experts and reviewing hotel guidelines and reports, this study discovers the main hurdles that hotel management team’s encounter during crisis. The study analyzes how hotels coordinate their immediate and final actions during crises, with main themes being team collaboration, early risk assessment, making contingency plans, how to communicate inside and outside and the right use of resources. The results show that an organization’s flexibility, ability to learn from experience and clear leadership are important for crisis response. Real-time decisions, training the workforce, involving stakeholders and using technology are given special significance for business continuity. Furthermore, the research shares the techniques and novel approaches of top hotels after they have faced crises and recovered. The aim is to create helpful advice for understanding and carrying out crisis management in the hospitality industry. Connecting field research with frameworks, the study adds new insights to the larger discussion about resilience and agility in organizations. By doing this, we support the academic community and give hoteliers and hospitality experts workable strategies to face today’s unpredictable global challenges.</em></p> Badar Un Nisa Copyright (c) 2025 Minhaj International Journal of Economics and Organization Sciences 2025-06-30 2025-06-30 5 1 40 53 10.58932/MULE0041 Enhancing Business Performance through Green Investment and Marketing with Mediating Influence of Corporate Social Responsibility https://ojs.mul.edu.pk/index.php/MJEOS/article/view/678 <p><em>Organizations worldwide have continued their relentless extraction of natural resources in their profit-seeking activities without showing any regard for the environmental sustainability. However, it is now high time for businesses to admit the vital role of the environment in our lives and give back to society what it deserves. With the alarming rise of health hazards caused by ecological pollution, it has become imperative for Pakistan's business hub to embrace a green approach. Here the objective is to observe how green investment impacts business performance in the Pakistani corporate sector considering corporate social responsibility working as a mediating factor. This study utilized a quantitative methodology to collect primary data from over 50 companies through questionnaire surveys, employing a 5-point Likert scale to evaluate industrial, service, and manufacturing sectors. The survey was conducted to understand their perspective on the impact of green investment &amp; advertising on their business performance. The findings demonstrated that the sustainable procedures like Green Marketing and Green Investment positively influence the performance of the firm while maintaining the environment. The essential role of Corporate Social Responsibility (CSR) in connecting these green initiatives to sustainable performance is evident, particularly within Pakistan's corporate hub focused on environmental preservation. This research offers a valuable framework for firms, managers, experts, and other officials to comprehend and effectively manage green marketing, investments, and corporate social responsibility (CSR) in order to enhance business performance.</em></p> Rida Fatima Hafiz Mohsin Ali Maryam Ibrar Copyright (c) 2025 Minhaj International Journal of Economics and Organization Sciences 2025-06-30 2025-06-30 5 1 54 71 10.58932/MULE0042 Psychological Contract Breach, Psychological Capital and Work Alienation: A Case of Tourism Agencies of Pakistan https://ojs.mul.edu.pk/index.php/MJEOS/article/view/686 <p><em>The current study aims to investigate the impact of psychological contract breach on work alienation. The study also considers the intervening effect of psychological capital on the relationship. Theoretical framework developed based on assumption that mediation of psychological capital may reduce the negative effects of psychological contract breach. Data for current study collected from agents and employees of various tourist agencies working across Pakistan. Around 300 respondents participated in this study and selected through simple random sampling. Respondents contacted via social media. After a brief introduction of research and purpose of data collection, respondents participated voluntarily. Cross-sectional data then was analyzed using PLS-SEM via smart PLS 3.0 version. Current research is unique in its type as it determines the important cause of work alienation in organizations and provides solution for that. Results showed strong positive effect of psychological contract breach on work alienation. Psychological capital intervenes the said relationship. Research is helpful for both policy makers and private tourism agencies to take corrective actions to enhance tourism in Pakistan.</em></p> Naveed Hassan Muhammad Zafar Copyright (c) 2025 Minhaj International Journal of Economics and Organization Sciences 2025-06-30 2025-06-30 5 1 72 86 10.58932/MULE0043