Vol. 12 No. 1 (2025): Jan-Jun

View Vol. 12 No. 1 (2025): Jan-Jun
DOI: https://doi.org/10.58932/MULA0050
Published: 2025-06-30

Articles (English)

  • Cross-Border Narratives: Construction of Pakistan’s Image on Facebook in Afghanistan

    Hekmatullah Aziz, Muhammad Tariq Tariq, Zafar Iqbal
    1-13
    Abstract Views: 384   |   PDF Downloads: 338
    DOI: https://doi.org/10.58932/MULA0051

  • Celebrity Endorsement Impact on Beauty Products Buying Behaviour of Young Females: Personality Trait as a Moderator

    Dr. Mian Hanan Ahmad, Nabiha Khalid, Dr. Nosheena Saleem
    14-28
    Abstract Views: 591   |   PDF Downloads: 299
    DOI: https://doi.org/10.58932/MULA0052

  • Pirs and the Politics of Security: Assessing the influence of Religious Authority on Pakistan’s Strategic Culture

    Irfan Farooq, Muhammad Imran, Jannat Rashid
    29-44
    Abstract Views: 514   |   PDF Downloads: 429
    DOI: https://doi.org/10.58932/MULA0053

  • Power and Paradox: PTI’s Contentious Engagement with Pakistan’s Institutional Pillars (2018–2022)

    Syed Sibtain Hussain Shah, Samra Shafiq
    45-60
    Abstract Views: 463   |   PDF Downloads: 715
    DOI: https://doi.org/10.58932/MULA0054

  • Adoption of AI-Powered Learning Tools in Pakistani Universities: A TAM (Technology Acceptance Model)-Based Analysis

    Dr. Abdul Basit, Muhammad Kaqabad Alam, Dr. Atif Ashraf
    61-76
    Abstract Views: 1292   |   PDF Downloads: 769
    DOI: https://doi.org/10.58932/MULA0055

  • Qatar as a Middle Power Mediator: An Exploration of its Motivations to Mediate

    Dr. Aiysha Safdar, Rabbia Saeed
    77-97
    Abstract Views: 1145   |   PDF Downloads: 787
    DOI: https://doi.org/10.58932/MULA0056

  • Role of Casteism and Body Image in Predicting Marriage Prospects of Young Pakistani Adults

    Qaisar Khalid Mahmood, Muhammad Rizwan Safdar, Muhammad Siddique Akbar
    98-111
    Abstract Views: 881   |   PDF Downloads: 448
    DOI: https://doi.org/10.58932/MULA0057

  • Contractual and Relational Governance Mechanisms in The Power Generation Sector of Pakistan: Adopting Public-Private Partnership Models

    Muhammad Rehman, Dr. Shahid Habib, Dr. Zain Rafique
    112-135
    Abstract Views: 500   |   PDF Downloads: 354
    DOI: https://doi.org/10.58932/MULA0058