About the Journal

JPRSS is a collective effort. Our team members aim to synergize their potential and efforts to create a multi-disciplinary, productive, and inclusive international academic fraternity at Minhaj University Lahore. Moving forward with a pro-student approach, we consider students and young scholars as our primary asset and important target audience. The basic purpose is to develop a reading habit and promote a culture of knowledge exchange in students. Therefore, we encourage academia, experts, writers, and young scholars to contribute theoretical and empirical research papers and articles with current and historical insights. To acknowledge the significance of the latest debates and discussions and pitch in with these emerging discourses, JPRSS also accepts the reviews of the latest books or texts for publication.

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Current Issue

Vol. 12 No. 1 (2025): Jan-Jun
View Vol. 12 No. 1 (2025): Jan-Jun
Published: 2025-06-30

Articles (English)

  • Cross-Border Narratives: Construction of Pakistan’s Image on Facebook in Afghanistan

    Hekmatullah Aziz, Muhammad Tariq Tariq, Zafar Iqbal
    1-13
    Abstract Views: 0   |   PDF Downloads: 0
    DOI: https://doi.org/10.58932/MULA0051

  • Celebrity Endorsement Impact on Beauty Products Buying Behaviour of Young Females: Personality Trait as a Moderator

    Dr. Main Hanan Ahmad, Nabiha Khalid, Jawad Yousaf, Dr. Nosheena Saleem
    14-28
    Abstract Views: 0   |   PDF Downloads: 0
    DOI: https://doi.org/10.58932/MULA0052

  • Pirs and the Politics of Security: Assessing the influence of Religious Authority on Pakistan’s Strategic Culture

    Irfan Farooq, Muhammad Imran, Jannat Rashid
    29-44
    Abstract Views: 0   |   PDF Downloads: 0
    DOI: https://doi.org/10.58932/MULA0053

  • Power and Paradox: PTI’s Contentious Engagement with Pakistan’s Institutional Pillars (2018–2022)

    Syed Sibtain Hussain Shah, Samra Shafiq
    45-60
    Abstract Views: 0   |   PDF Downloads: 0
    DOI: https://doi.org/10.58932/MULA0054

  • Adoption of AI-Powered Learning Tools in Pakistani Universities: A TAM (Technology Acceptance Model)-Based Analysis

    Dr. Abdul Basit, Muhammad Kaqabad Alam, Dr. Atif Ashraf
    61-76
    Abstract Views: 0   |   PDF Downloads: 0
    DOI: https://doi.org/10.58932/MULA0055

  • Qatar as a Middle Power Mediator: An Exploration of its Motivations to Mediate

    Dr. Aiysha Safdar, Rabbia Saeed
    77-97
    Abstract Views: 0   |   PDF Downloads: 0
    DOI: https://doi.org/10.58932/MULA0056

  • Role of Casteism and Body Image in Predicting Marriage Prospects of Young Pakistani Adults

    Qaisar Khalid Mahmood, Muhammad Rizwan Safdar, Muhammad Siddique Akbar
    98-111
    Abstract Views: 0   |   PDF Downloads: 0
    DOI: https://doi.org/10.58932/MULA0057
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