Muslim Experiences of Halal: Identity, Community, and Practice Today

Authors

  • Shafia Rafique Department of Food Science and Technology, GC Women University Faisalabad.
  • Dr. Rizwana Batool Assistant Professor, Department of Food Science and Technology, GC Women University Faisalabad.
  • Iqra Butt Research Scholar, Department of Islamic Studies, Minhaj University Lahore.

DOI:

https://doi.org/10.58932/MULJ0006

Keywords:

halal, Muslim identity, Muslim identity, halal fashion, halal tourism, halal pharmaceuticals, halal cosmetics

Abstract

This paper dives into the cultural narratives of halal, emphasizing that it’s not just a religious guideline but a core part of Muslim identity, community building, and the Islamic way of life today. Halal goes beyond just food; it touches various industries like Muslim identity, fashion, tourism, pharmaceuticals, and cosmetics. The idea of halal not only reinforces religious devotion among Muslims but also promotes social unity, especially for those living in countries where Muslims are not the majority, acting as an important symbol of cultural identity. With the rise of globalization, the appetite for halal products and services has surged, leading many global companies to seek halal certification. Yet, differing interpretations among Islamic scholars and a lack of clarity in certification processes pose significant hurdles. This paper looks into these challenges and discusses how the halal system is crucial for fostering social, economic, and religious harmony within Muslim communities. It also sheds light on the changing landscape of halal in today’s society and its promising potential for growth in international markets.

References

Ahmad, I. (2020). Halal food and cultural identity: An Islamic perspective. Islamic Studies Journal, 45(3), 67–89.

Ali, (2018). The global halal industry: Challenges and opportunities. Journal of Islamic Marketing, 9(2), 203–219.

Al-Qaradawi, Y. (1994). The lawful and the prohibited in Islam. American Trust Publications.

Ambali, R., & Bakar, N. (2014). People's awareness on halal foods and products: Potential issues for policy-makers. Procedia - Social and Behavioral Sciences, 121, 3–25.

Ayyub, R. (2015). The impact of religious values on halal meat consumption. British Food Journal, 117(9), 2315–2330.

Battour, M., & Ismail, M. N. (2016). Halal tourism: Concepts, practices, challenges, and future. Tourism Management Perspectives, 19, 150–154.

Bergeaud-Blackler, F. (2017). Halal matters: Islam, politics and markets in global perspective. Routledge.

Bhatia, S. (2021). The rise of halal fashion: Identity, faith, and consumerism. Fashion Theory, 25(4), 485–506.

Bonne, K., & Verbeke, W. (2008). Religious values informing halal meat production and consumption in Belgium. Meat Science, 79(1), 113–123.

Dusuki, W., & Abdullah, N. I. (2007). Maqasid al-Shari'ah, maslahah, and corporate social responsibility. The American Journal of Islamic Social Sciences, 24(1), 25–45.

El-Bassiouny, N. (2018). The halal industry: Ethics, marketing, and the Islamic economy. Journal of Islamic Marketing, 9(3), 445–463.

Fischer, J. (2011). The halal frontier: Muslim consumers in a globalized market. Palgrave Macmillan.

Fischer, J. (2016). Islam, standards, and technoscience: In global halal zones. UK: Routledge.

Golnaz, R., Zainalabidin, M., Mad Nasir, S., & Eddie Chiew, F. C. (2010). Non-Muslims’ awareness of halal principles and related food products in Malaysia. International Food Research Journal, 17(3), 667–674.

Hanzaee, K. H., & Ramezani, M. R. (2011). Intention to halal products in the world market: A model for Muslim consumers. International Journal of Marketing Studies, 3(3), 110–118.

Hassan, H., & Hamid, S. (2019). Halal branding and ethical consumption: A value-based analysis. Journal of Business Ethics, 156(1), 365–376.

Henderson, J. C. (2010). Sharia-compliant hotels. Tourism and Hospitality Research, 10(3), 246–254.

Jafari, , & Suerdem, (2012). Globalization and consumer identity: A Muslim consumption perspective. Marketing Theory, 12(1), 61–79.

Laldin, M. A. (2006). Islamic law and halal certification in Malaysia. Shariah Journal, 14(1), 45–62.

Lever, J., & Miele, M. (2012). The growth of halal meat markets in Europe. Journal of Rural Studies, 28(4), 528–537.

Mathew, V., Abdullah, M., & Ismail, S. N. (2014). Halal cosmetics: A review on ingredients, certification, and market trends. Journal of Islamic Marketing, 5(2), 150–162.

Minkus-McKenna, D. (2007). The pursuit of halal: Market opportunities in the global food industry. British Food Journal, 109(7), 542–562.

Riaz, M. N., & Chaudry, M. M. (2004). Halal food production. Florida: CRC Press.

Rezai, G., Mohamed, Z., & Shamsudin, M. N. (2012). Non-Muslims’ awareness of halal principles and related food products in Malaysia. Food Control, 28(1), 83–86.

Sandikci, O., & Ger, G. (2010). Islam, consumption, and the paradoxes of identity. Marketing Theory, 10(1), 31–49.

Shaari, J. A. N., & Arifin, S. M. (2010). Dimensions of halal purchase intention: A preliminary study. International Review of Business Research Papers, 6(4), 444–456.

Talib, M. S. A., Hamid, B. A., & Zulfakar, M. H. (2017). Halal supply chain critical success factors: A literature review. Journal of Islamic Marketing, 8(1), 21–38.

Tieman, M. (2017). The application of halal in supply chain management: Principles in practice. Journal of Islamic Marketing, 8(1), 44–62.

Tieman, M., van der Vorst, J. G. A. J., & Che Ghazali, M. (2013). Principles in halal supply chain management. Journal of Islamic Marketing, 4(3), 14–33.

Wan-Hassan, W. M., & Awang, K. W. (2009). Halal food in New Zealand restaurants: An exploratory study. International Journal of Economics and Management, 3(2), 385–401.

Wilson, J. A. (2014). The halal phenomenon: An extension or a new paradigm? Social Business, 4(3), 255–271.

Wilson, J. A., & Liu, J. (2010). Shaping the halal into a brand? Journal of Islamic Marketing, 1(2), 107–123.

Zulfakar, M. H., Anuar, M. M., & Talib, M. S. A. (2014). Conceptual framework on halal food supply chain integrity enhancement. Procedia - Social and Behavioral Sciences, 121, 58–67.

Downloads

Published

30-06-2025

How to Cite

Rafique, S. ., Batool, D. R., & Butt, I. . (2025). Muslim Experiences of Halal: Identity, Community, and Practice Today. Journal of Halal Ethics and Research, 1(1), 31–41. https://doi.org/10.58932/MULJ0006

Issue

Section

Articles