Ahmad, Dr. Main Hanan, Nabiha Khalid, and Dr. Nosheena Saleem. “Celebrity Endorsement Impact on Beauty Products Buying Behaviour of Young Females: Personality Trait As a Moderator”. Journal of Professional Research in Social Sciences 12, no. 1 (June 30, 2025): 14–28. Accessed August 27, 2025. https://ojs.mul.edu.pk/index.php/JPRSS/article/view/748.