AHMAD, D. M. H. .; KHALID, N. .; SALEEM, D. N. . Celebrity Endorsement Impact on Beauty Products Buying Behaviour of Young Females: Personality Trait as a Moderator. Journal of Professional Research in Social Sciences, [S. l.], v. 12, n. 1, p. 14–28, 2025. DOI: 10.58932/MULA0052. Disponível em: https://ojs.mul.edu.pk/index.php/JPRSS/article/view/748. Acesso em: 27 aug. 2025.